Style Guide

Logos

Click on an image to download a zip file containing that version in various file types/colors.

Horizontal Logo with Tagline

Steinberg Logo with Tagline

Horizontal Logo

Vertical Logo

Logotype

Type

The Steinberg Institute logo utilizes the typeface Univers through a license at MyFonts.com. Univers was designed by Adrian Frutiger and published by Linotype. Univers contains 27 styles and family package options, but The Steinberg Institute brand utilizes only the 57 Condensed and 67 Bold Condensed styles. These two type styles should be utilized across all Steinberg Institute print media.

The website utilizes the Google Font named Open Sans, a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Where use of Univers is not practical, Open Sans should be used in its place.

 

Primary Color Palette

Light Blue

Pantone 542 UP
RGB 90, 166, 219
CMYK 61, 22, 0, 0
Hex #5AA6DB

Steinberg Blue

Pantone 647 UP
RGB 52, 115, 163
CMYK 83, 15, 16, 1
Hex #3473A4

Steinberg Orange

Pantone 7414 UP
RGB 218, 139, 49
CMYK 4, 47, 90, 9
Hex #DA8B31

Darker Blue

Pantone 2768 UP
RGB 32, 71, 99
CMYK 93, 70, 40, 26
Hex #204763

Secondary Color Palette

Mid-Blue

RGB 57, 124, 176
CMYK 79, 45, 11, 0
Hex #397CB0

Dark Blue

RGB 45, 98, 139
CMYK 88, 60, 26, 7
Hex #2D628B

Dark Brown

RGB 89, 58, 23
CMYK 44, 67, 96, 51
Hex #593A17

Lighter Orange 

RGB 230, 146, 48
CMYK 8, 49, 94, 0
Hex #E69230

Light Brown

RGB 191, 122, 42
CMYK 22, 56, 100, 6
Hex #BF7A2A

Brown

RGB 153, 98, 38
CMYK 31, 62, 100, 19
Hex #996226

Tertiary Color Palette

Light Yellow 

RGB 255, 228, 175
CMYK 0, 10, 35, 0
Hex #FFE4AF

Yellow 

RGB 247, 181, 48
CMYK 2, 31, 92, 0
Hex #F7B530

Green

RGB 135, 180, 74
CMYK 53, 11, 93, 0
Hex #87B44A

Fiery Orange 

RGB 174, 87, 38
CMYK 24, 74, 100, 13
Hex #AE5726

Gray

RGB 89, 89, 92
CMYK 64, 56, 52, 27
Hex #59595C

Dark Gray 

RGB 66, 77, 79
CMYK 72, 57, 56, 37
Hex #424D4F

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